Grey Poupon signs on as official sponsor for The World Food Championships
Participating in this sponsorship deal:
About Sponsor:
Grey Poupon is a brand of Dijon mustard in the U.S. The brand of Dijon-style mustard was originally owned and marketed in the U.S. by the Heublein Company and now owned and manufactured by Kraft Foods. Like other Dijon mustards, Grey Poupon contains a small amount of white wine. It is made with brown mustard seed grown in Canada. The wine used is produced in upstate New York under the supervision of a rabbi, to ensure that the product maintains its kosher status. Grey Poupon became a popular mustard in the late 1970s and 1980s as American tastes broadened from conventional American yellow mustards.
About Property:
The World Food Championships will bring culinary champions from all walks of life into one arena so that they can square off for food supremacy and a prize purse of $300,000. Using a hybrid of sanctioned, celebrity and customized judging processes, The World Food Championships will identify winners in seven key categories of divisional cooking competitions, culminating in a Final Table face-off with celebrity food experts presiding as the chief judges.