GU’s original Energy Gel was launched in 1994 in Berkeley, CA. GU Energy Labs consistent innovation keeps GU at the forefront of the industry. Roctane, Chomps and GU Recovery Brew are staples of endurance athletes worldwide, providing scientifically-proven, performance-tested nutrition.
The Austin Marathon is an annual marathon held in Austin, Texas. Freescale Semiconductor, spun off from Motorola's semiconductor products sector in 2006, founded the marathon in 1991 and served as title sponsor for fifteen years. The marathon was sponsored by AT&T in 2007 and 2008, but ran with no title sponsor in 2009.