Hallmark Channel signs on as presenting sponsor for Legoland
Participating in this sponsorship deal:
About Sponsor:
The Hallmark Channel is a cable television network that broadcasts across the United States. Their programming includes a mix of television movies/miniseries, syndicated series, and lifestyle shows that are appropriate for the whole family. It is owned by Crown Media Holdings, which in turn is majority-owned by Hallmark Cards.
About Property:
Legoland (trademark in uppercase as LEGOLAND) is a chain of family theme parks, which has its main focus on the toy Lego. They are not fully owned by The Lego Group itself; rather they are owned and operated by the British theme park company Merlin Entertainments.
New York, NY November 7, 2018 – Hallmark Channel and LEGOLAND® Parks are teaming up this holiday season to bring guests a Christmas experience with more yuletide fun than ever before. The network has signed on as the official presenting sponsor of the annual winter holiday events at LEGOLAND® California Resort, LEGOLAND® Florida Resort and all eleven LEGOLAND® Discovery Centers in the U.S. Guests will enjoy live entertainment, life-size LEGO® holiday decorations and even some snow fall. As part of the new sponsorship, Hallmark Channel will bring photo opportunities and holiday displays, exterior and interior park signage and logo inclusion on all event materials.
Read more at https://www.crownmediapress.com »
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