NEW YORK, Sept. 3, 2019 /PRNewswire/ -- Healthfirst, New York's largest not-for-profit health insurance company with nearly 1.4 million members, launched a brand campaign today with a look and feel that is a significant departure from the past. The new creative approach uses crisp and clever copy against bold color blocks in print and out of home while the TV spots take on an easy conversational tone. These executions make the campaign memorable in a marketplace heavy with health insurance messages.Healthfirst Display Ad 2019-Good HealthMore