Snapshot
September 03, 2019

HealthFirst signs on as official sponsor for New York Mets

Participating in this sponsorship deal:

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About Sponsor:

Healthfirst is New York's largest not-for-profit health insurer, earning the trust of nearly 1.4 million members by offering access to affordable healthcare. Sponsored by New York City's leading hospitals, Healthfirst's unique advantage is rooted in its mission to put members first by working closely with its broad network of providers on shared goals. Healthfirst takes pride in being pioneers of the value-based care model, recognized as a national best practice. For more than 25 years, Healthfirst has built its reputation in the community for top-quality products and services New Yorkers can depend on. It has grown significantly to serve the needs of members, offering market-leading products to fit every life stage including Medicaid plans, Medicare Advantage plans, long-term care plans, qualified health plans and individual and small group plans. Healthfirst serves members in New York City and Long island as well as Westchester, Sullivan and Orange counties.

About Property:

The New York Mets are a professional baseball team based in the borough of Queens in New York City, New York. They belong to Major League Baseball's National League East Division. One of baseball's first expansion teams, the Mets were founded in 1962 to replace New York's departed National League teams, the Brooklyn Dodgers and New York Giants. From 1964 to 2008, the Mets' home ballpark was Shea Stadium. In 2009, they moved into a new stadium, Citi Field.

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NEW YORK, Sept. 3, 2019 /PRNewswire/ -- Healthfirst, New York's largest not-for-profit health insurance company with nearly 1.4 million members, launched a brand campaign today with a look and feel that is a significant departure from the past. The new creative approach uses crisp and clever copy against bold color blocks in print and out of home while the TV spots take on an easy conversational tone. These executions make the campaign memorable in a marketplace heavy with health insurance messages.Healthfirst Display Ad 2019-Good HealthMore
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