Heelys signs on as official sponsor for Harlem Globetrotters
Participating in this sponsorship deal:
About Sponsor:
Heelys, Inc., formerly known as Heeling Sports Limited, is the company which currently owns the Heelys, Soap, and Axis (unofficially defunct) brands. Heelys' headquarters is, and for and its entire history has been, located in Carrollton, Texas.
About Property:
The Harlem Globetrotters are an exhibition basketball team that combines athleticism, theater and comedy. The executive offices for the team are currently in downtown Phoenix, Arizona; the team is owned by Shamrock Holdings, which oversees the various investments of the Roy E. Disney family.
New York, NY, March 7, 2019 – Today, Sequential Brands Group, Inc. (“Sequential” or the “Company”) (Nasdaq:SQBG) announced an exciting new collaboration between Heelys and the world famous Harlem Globetrotters. The relationship kicked-off last week and includes experiential activations of the Heelys brand at Harlem Globetrotters games both in the U.S. and abroad, a special shoe collaboration, the creation of an exclusive online content series and a unique school curriculum integration.
Read more at https://www.harlemglobetrotters.com »
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