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August 10, 2015

Heineken signs on as official sponsor for Carlisle United

Participating in this sponsorship deal:

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About Sponsor:

Heineken is a Dutch beer (5% abv pale lager) which has been brewed by Heineken International since 1873. It is available in a 4.6% alcohol variety in countries such as Ireland. It is the flagship product of the Heineken company and is made of purified water, malted barley, hops, and yeast. In 1886 H. Elion finished the development of the Heineken A-yeast, which is still used in the brewing process today. The beer is force carbonated. It is popular in the United States, Australia, Hong Kong, New Zealand, Vietnam, Europe, Singapore and Middle Eastern countries.

About Property:

Carlisle United F.C. (/kɑrˈlaɪl/ or /ˈkɑrlaɪl/) is an English football club based in Carlisle, Cumbria, where they play at Brunton Park. Formed in 1904, the club currently compete in League Two, the fourth tier of the English football league system.

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Sales and Marketing Director Phil King said: “This is a fantastic commercial deal for the club and we think it will be a big hit with our supporters as Heineken UK introduce popular brands, including John Smiths and Fosters, to our bars.
Read more at www.carlisleunited.co.uk/news/article/heineken-uk-announced-as-official-beer-and-cider-supplier-2593422.aspx.com »
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