Snapshot
September 22, 2015

Heineken signs on as official sponsor for London Wasps

Participating in this sponsorship deal:

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About Sponsor:

Heineken is a Dutch beer (5% abv pale lager) which has been brewed by Heineken International since 1873. It is available in a 4.6% alcohol variety in countries such as Ireland. It is the flagship product of the Heineken company and is made of purified water, malted barley, hops, and yeast. In 1886 H. Elion finished the development of the Heineken A-yeast, which is still used in the brewing process today. The beer is force carbonated. It is popular in the United States, Australia, Hong Kong, New Zealand, Vietnam, Europe, Singapore and Middle Eastern countries.

About Property:

London Wasps is an English professional rugby union team. The men's first team, which forms London Wasps, was derived from Wasps Football Club who were formed in 1867 at the now defunct Eton and Middlesex Tavern in North London, at the turn of professionalism in 1999. London Wasps play at Adams Park, which is located in High Wycombe, Buckinghamshire.

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Europe's largest beer and cider business has become an official drinks partner of Wasps and the Ricoh Arena in a seven-figure deal.HEINEKEN has become the Official Lager and Cider Partner to Wasps and the Ricoh Arena.
Read more at www.premiershiprugby.com »
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