Helly Hansen is a high-end producer of textiles and special gear for sports and work on the ocean and in the mountains, headquartered in Oslo, Norway . Today, the brand is recognized for its foul-weather fishing gear and can be seen both on television and in movies , but has become popular in all levels of industrial workwear, survival and rescue, and performance outerwear. On the consumer side, Helly Hansen has a strong following in both the sailing and snowsports communities, as well as producing apparel and footwear for casual and general active use.
The Round the Island Race is a yacht race around the Isle of Wight, organized by the Island Sailing Club based in Cowes. It is the fourth largest sporting event in the United Kingdom and is one of the most popular fixtures on the Solent racing calendar attracting competitors from Europe and the United States. The race course is 50 miles long, starting from the Royal Yacht Squadron in Cowes, racing westbound to The Needles, round St Catherine's Point and Bembridge Ledge back to the Solent. In 2007 JP Morgan Asset Management began sponsorship of the event in a deal lasting until 2010.