Helly Hansen signs on as official sponsor for The Ocean Race
Participating in this sponsorship deal:
About Sponsor:
Helly Hansen is a high-end producer of textiles and special gear for sports and work on the ocean and in the mountains, headquartered in Oslo, Norway . Today, the brand is recognized for its foul-weather fishing gear and can be seen both on television and in movies , but has become popular in all levels of industrial workwear, survival and rescue, and performance outerwear. On the consumer side, Helly Hansen has a strong following in both the sailing and snowsports communities, as well as producing apparel and footwear for casual and general active use.
About Property:
The Ocean Race is a yacht race around the world, held every three or four years since 1973. Originally named the Whitbread Round the World Race after its initiating sponsor, British brewing company Whitbread,[1] in 2001 it became the Volvo Ocean Race after Swedish automobile manufacturer Volvo took up the sponsorship,[1] and in 2019 it was renamed The Ocean Race.[2]