Highmark signs on as naming rights partner for Buffalo Bills
Participating in this sponsorship deal:
About Sponsor:
Highmark is a not-for-profit healthcare company based in Pittsburgh, Pennsylvania, United States. It is the largest health insurer in Pennsylvania, and through a purchase in 1996, the largest health insurer in West Virginia. As Highmark Blue Cross Blue Shield, it primarily serves the 29 counties of western Pennsylvania. As Highmark Blue Shield it services 21 counties of Central Pennsylvania and the Lehigh Valley. There is also a presence in the border areas of eastern Ohio, and all of West Virginia through its subsidiary Highmark Blue Cross Blue Shield West Virginia. Highmark has a stake in the largest health insurer in northeastern Pennsylvania as well, Blue Cross of North East Pennsylvania BCNEPA. It is currently one of the largest not-for-profit health insurers in the United States which owns several for-profit subsidiaries.
About Property:
The Buffalo Bills are a professional football team based in Buffalo, New York. They are members of the East Division of the American Football Conference (AFC) in the National Football League (NFL). They play their home games in the suburb of Orchard Park, and since the 2008 NFL season through the 2012 NFL season, play one home game per season and three pre-season games in Toronto as part of the 5-year Bills Toronto Series. The Bills began competitive play in 1960 as a charter member of the American Football League and joined the NFL as part of the AFL-NFL merger in 1970.