AEG, the world’s leading sports and live entertainment company, has launched a strategic new partnership with hint inc., the healthy lifestyle brand known for its delicious unsweetened flavored water. The multiyear agreement, brokered by AEG Global Partnerships, makes hint, one of the fastest growing premium bottled water companies, the official flavored water across 12 clubs, theaters and other music venues operated by AEG Presents including: The Warfield and The Regency (San Francisco); The El Rey Theater, The Fonda Theater, The Roxy Theater, and The Shrine Auditorium (Los Angeles); PlayStation Theater, Rough Trade NYC, Brooklyn Steel, Terminal 5, and Music Hall of Williamsburg (New York); and The Sinclair (Boston). As the first multivenue water partnership for both companies, the agreement will help elevate the live event experience for fans by immersing them into the hint lifestyle and offering consumers a healthy beverage option.
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