Snapshot
April 06, 2017

Hisense signs on as official sponsor for FIFA World Cup

Participating in this sponsorship deal:

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About Sponsor:

Hisense is a white goods and electronics manufacturer based in China. It is a state-owned enterprise with publicly traded subsidiaries.

About Property:

The FIFA World Cup, often simply the World Cup, is an international association football competition contested by the senior men's national teams of the members of Fédération Internationale de Football Association , the sport's global governing body. The championship has been awarded every four years since the inaugural tournament in 1930, except in 1942 and 1946 when it was not held because of the Second World War. The current champions are Spain, who won the 2010 tournament.

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Hisense, one of China’s largest consumer electronics companies, has become an Official Sponsor of the 2018 FIFA World Cup Russia™. The company has been number one in Chinese TV market shares for the last 13 years, and its success in China has helped to support the rapid expansion of its international business reach to over 130 countries around the world. It currently ranks third overall in all global TV shipments.
Read more at www.fifa.com »
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