Horseshoe Hotels and Casinos signs on as naming rights partner for Memphis Grizzlies
Participating in this sponsorship deal:
About Sponsor:
Horseshoe Gaming Holding Corporation was established in 1993 with its only asset being the rights to use the Horseshoe name on casinos. The corporation was a private holding company mostly owned by Jack Binion.
About Property:
The Memphis Grizzlies are a professional basketball team based in Memphis, Tennessee, USA. The team is part of the Southwest Division of the Western Conference in the National Basketball Association . Along with the Toronto Raptors, the Grizzlies were established in 1995 as part of the NBA's expansion into Canada. The team originated that year in Vancouver, British Columbia and relocated to Memphis in 2001. The team's majority owner is Michael Heisley, who controls a 95% share of the franchise; the remaining 5% is controlled by several local owners, including AutoZone founder J. R. Hyde, his wife Barbara Hyde, equity manager Staley Cates, and former NBA player and University of Memphis point guard Elliot Perry.