Chinese telecommunications company Huawei Technologies on Wednesday pledged to sponsor Panamanian Football League (LPF) and national teams for the next four years, signaling the company's interest in further expanding into the Latin American market. After 10 years of operating in the region, the multinational company signed an agreement at the headquarters of the Panamanian Football Federation (Fepafut) to make the firm the official and exclusive sponsor of football in Panama, in the sectors of information technology and communications sector. According to a company press release, the company intends to continue positioning its line of smartphones regionally, especially among football fans, thanks to an agreement that will splash the Huawei logo across all team training uniforms and other areas of the Fepafut realm, such as the official website, stadiums, printed programs and press conferences. Bruce Guo, CEO of Huawei’s Caribbean division, acknowledged after signing the agreement with Fepafut that the commitment is the company’s leading strategy for the next year in the region. Guo said the move, which complements the company’s more than 30 sponsorship deals, including those with top football clubs Atletico Madrid (Spain), Arsenal (England), PSG (France) Borussia Dortmund (Germany), AC Milan (Italy), America (Mexico), Emelec (Ecuador) and Independiente Santa Fe (Colombia), was made with the expectation that Panama will for the first time qualify for the finals of the World Cup. The representative of Huawei declined to specify how much the sponsorship deal values, but said market studies show football is popular among young Panamanians, and that will serve to promote the brand among future clients. The company plans to finance not just football, but also other sports, depending on what’s popular in each country. For example, Huawei sponsors athletics in Jamaica and baseball in the Dominican Republic. Guo stressed the importance of Panama, where the company has been operating for eight years, as a regional center of operations. The goal of the company is to become the industry leader here, a status it has already achieved in other countries in Latin America.
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