Humana signs on as title sponsor for The American Express
Participating in this sponsorship deal:
About Sponsor:
Humana Inc. (NYSE: HUM) is an American managed health care company that markets and administers health insurance. With a customer base of over 11.1 million[3] in the United States, the company is the largest (by revenues) Fortune 100 company headquartered in the Commonwealth of Kentucky,[4] and has a market cap of over US $13 billion, $36.5 billion in revenue, and over 40,000 employees worldwide[1]. Humana markets its health insurance services in all 50 U.S. states, D.C., and Puerto Rico, and has international business interests in Western Europe and Asia.
About Property:
The American Express (formerly the Desert Classic, CareerBuilder Challenge, Palm Springs Golf Classic, the Bob Hope Desert Classic, the Bob Hope Chrysler Classic, and the Humana Challenge) is a professional golf tournament in southern California on the PGA Tour. Played in mid-winter in the Coachella Valley (greater Palm Springs), it is part of the tour's early season "West Coast Swing." Known for its celebrity pro-am, it previously had five rounds of competition (90 holes) rather than the standard of four rounds.