Snapshot
November 11, 2019

Humanetics signs on as presenting sponsor for Detroit Lions

Participating in this sponsorship deal:

Humanetics Data?1415805992

About Sponsor:

Humanetics Innovative Solutions is the largest manufacturer of the crash test dummy, as measured by market share.[1] Headquartered in Michigan, the company is owned by Bridgepoint Capital, a private equity firm.

About Property:

The Detroit Lions are a professional American football team based in Detroit, Michigan. They are members of the North Division of the National Football Conference (NFC) in the National Football League (NFL), and play their home games at Ford Field in Downtown Detroit.

Activation Locations
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FARMINGTON HILLS, Mich.--(BUSINESS WIRE)--On this Veterans Day 2019, Humanetics is proud to once again be the presenting sponsor for the Detroit Lions’ annual Salute to Service celebration featuring a line-up of events leading up to, and including, the team’s game against the Dallas Cowboys on November 17. The events are designed to recognize and honor active duty and former service members.
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