Hyundai signs on as title sponsor for Genesis Open
Participating in this sponsorship deal:
About Sponsor:
Hyundai Motor Company is a Korean automaker which along with Kia comprises the Hyundai Kia Automotive Group, the world's fourth largest automaker as of 2009. As of 2009, it is the world's fastest growing automaker. In 2008, Hyundai ranked as the eighth largest automaker.
About Property:
The Genesis Open is a professional golf tournament on the PGA Tour in southern California, first played 92 years ago in 1926.[1] Its previous names include Los Angeles Open, Northern Trust Open and Nissan Open. Played annually in February at the Riviera Country Club in Pacific Palisades, it is often the concluding event of the tour's "West Coast Swing" early in the calendar year, before the tour moves east to Florida.
The tour and Hyundai Motor of America announced Wednesday that the car company will begin its sponsorship of the tournament in 2017, with nine-year title sponsor Northern Trust shifting to support the FedEx Cup Playoffs event in the New York/New Jersey area.
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