I Love New York signs on as title sponsor for Watkins Glen International
Participating in this sponsorship deal:
About Sponsor:
I Love New York is both a logo and a song that are the basis of an advertising campaign and have been used since the mid-1970s to promote tourism in New York City, and later to promote New York State as well. The trademarked logo appears in souvenir shops and brochures throughout the state, some licensed, many not. The song is the state song of New York.
About Property:
Watkins Glen International is an auto race track located near Watkins Glen, New York, at the southern tip of Seneca Lake. The facility is owned by International Speedway Corporation. It was long known around the world as the home of the United States Grand Prix, which it hosted for 20 consecutive years , but it has been home to road racing of nearly every class for over 50years, including Formula One, the World Sportscar Championship, Can-Am, NASCAR Sprint Cup Series, and the IndyCar Series.