November 06, 2014
Icebreaker signs on as official sponsor for Whistler Blackcomb

Participating in this sponsorship deal:

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WHISTLER, BC July 31, 2014  – Whistler Blackcomb has just announced a three-year retail and marketing partnership with Icebreaker, the New Zealand brand that established the merino wool category for the outdoor apparel industry. The multi-faceted agreement will put Whistler Blackcomb’s staff in premium Icebreaker merino wool base layers beginning this Fall 2014; and create brand and marketing touch points at retail in Whistler Village, on-mountain and via consumer promotions year-round.
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