Icon Source signs on as official sponsor for Major League Baseball Players Association
Participating in this sponsorship deal:
About Sponsor:
Icon Source is a digital marketplace that brings agents, athletes and brands together. The Denver-based startup is the only platform that provides brands of all sizes direct communication with agents, eliminating unnecessary intermediate steps to engage with a professional athlete. Its proprietary AI technology pairs athletes and brands based on social audience demographics.
About Property:
The Major League Baseball Players Association (or MLBPA) is the union of professional major-league baseball players.
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