iFit signs on as official sponsor for Chicago Marathon
Participating in this sponsorship deal:
About Sponsor:
iFIT® is a global fitness and well-being subscription technology company that provides unmatched fitness experiences and solutions to its growing community of over 6 million members in over 120 countries. iFIT’s industry-leading brands – NordicTrack®, ProForm®, Sweat®, Freemotion®, Weider® and 29029® – are powered by the iFIT integrated health and fitness platform, which seamlessly connects the company’s proprietary software, experiential content and interactive hardware. Based in Logan, Utah, with offices in Paris, Shanghai, Sydney and Leeds, the company offers immersive, adaptive, personalized workout experiences for every fitness level and interest. iFIT delivers these patented interactive experiences through an extensive offering of live and on-demand content across the industry’s broadest range of connected fitness modalities. iFIT is a pioneer and leader in the health and fitness industry with more than 400 issued and pending patents.
About Property:
The Bank of America Chicago Marathon is a major marathon held yearly in Chicago in Cook County, Illinois, United States. Alongside the Boston, New York, London and Berlin Marathons, it is one of the five World Marathon Majors. Thus, it is also an IAAF Gold Label race. The October 9, 2011 running was the 34th anniversary running of the race. The first race was held on September 25, 1977 under the original name the Mayor Daley Marathon, which drew a field of 4200 runners. The race has been held every year since, except in 1987 when only a half-marathon was ran. It is among the fastest growing marathon road races in the world, due in part to its largely fast and flat course which facilitates the pursuit of personal records and world record performances.