Illy signs on as official sponsor for Decoded Fashion: The Fashion Hackathon
Participating in this sponsorship deal:
About Sponsor:
illycaffè is a brand of coffee produced in Trieste, Italy. illy produces only one blend in three roast variations: normal, dark roast, and decaffeinated. The blend is packaged as whole beans, pre-ground coffee, E.S.E. pods, or iperEspresso Capsules.
About Property:
For the first time, 200 developers from will come together for a Hackathon competition based on building and launching an app that solves a challenge in the Fashion & Retail industry. Hackers will join Fashion & Retail leaders to discuss the industry’s pain points, opportunities for new products and partnerships. The goal? Have a cool app launched by America’s most influential Fashion organization — the CFDA — for a cash prize. The top 3 teams will receive 10 days of mentorship, learning how to cater the tech pitch to a fashion-minded audience - skills that are useful to all Tech founders pitching to clients and prospect partners in this field. On Feb. 14, at Mercedes-Benz Fashion Week, one of the world’s top Fashion stages, the teams will present on the runway to a panel of Fashion judges.