Snapshot
November 06, 2014

Imperial Bank signs on as official sponsor for Arsenal FC

Participating in this sponsorship deal:

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About Sponsor:

Imperial Bank Limited, commonly known as Imperial Bank, but also known as Imperial Bank Kenya, is a commercial bank in Kenya. It is one of the forty-four licensed commercial banks in the country.

About Property:

Arsenal Football Club is a professional English Premier League football club based in North London. One of the most successful clubs in English football, it has won 13 First Division and Premier League titles and 10 FA Cups. Arsenal holds the record for the longest uninterrupted period in the English top flight and is the only side to have completed a Premier League season unbeaten. Arsenal was founded in 1886 in Woolwich and in 1893 became the first club from the south of England to join the Football League.

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SponsorshipWednesday, 01 May 2013 13:48Arsenal FC have expanded their operations in Africa after announcing a partnership with Imperial Bank to issue co-branded debit cards throughout Kenya and Uganda. The three year partnership is the first major international financial agreement of its kind for Arsenal, and continues to build on the strong support for the Club in Africa.  The card will offer a range of Club-related benefits and incentives to Imperial Bank’s customers and Arsenal fans in Kenya and Uganda such as official Arsenal merchandise and tickets to see the team in action at Emirates Stadium.The partnership will also enable the Club to get closer to its millions of fans on the continent, with Arsenal Soccer Schools coaches visiting Kenya and Uganda as part of the agreement in order to run coaching clinics on behalf of Imperial Bank. The sessions will run in addition to Imperial Bank’s ongoing activity with local organisations to promote grassroots football, with the aim for a junior team formed from the existing programme to participate in the coaching clinics.Vinai Venkatesham, Head of Global Partnerships at Arsenal Football Club said of the partnership: “We are delighted to be partnering with Imperial Bank to provide Arsenal branded debit cards to our millions of fans across Kenya and Uganda.  Imperial Bank is a well known and trusted institution that puts its customers, communities and social responsibility at the heart of everything it does. We look forward to a long and successful partnership with Imperial Bank.”Mr. Abdulmalek Janmohamed, Imperial Bank’s Managing Director said: “We are excited about this partnership.  Imperial Bank and Arsenal share common values when it comes to integrity, financial sustainability and independence. We are also known for having the community at the heart of our business.  This partnership will see the bank reach out to new market segments while at the same time supporting our commitment to creating meaningful customer experiences.”
Read more at isportconnect.com »
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