Jack Daniel's signs on as official sponsor for Fader Fort
Participating in this sponsorship deal:
About Sponsor:
Jack Daniel's is a brand of sour mash Tennessee whiskey that is among the world's best-selling liquors. It is known for its square bottles and black label. As of November, 2007, it was reportedly the best-selling whiskey in the world. It is produced in Lynchburg, Tennessee by the Jack Daniel Distillery, which has been owned by the <a href="https://sponsorpitch.com/sponsors/brown-forman">Brown-Forman Corporation</a> since 1956. Despite being the location of a major operational distillery, Jack Daniel's home county of Moore is a dry county, so the product is not available for consumption at stores or restaurants within the county, although the distillery does sell commemorative bottles of whiskey.
About Property:
The FADER Fort is an invite-only installation at Austin’s South by Southwest (SXSW) at 1101 E. 5th Street. Produced by Lacy Maxwell Productions[6] and founded in 2002, the 4-day party features live performances that have included artists Bone Thugs-n-Harmony, Sleigh Bells, N.E.R.D., Jadakis, Lil B, Major Lazer and Kid Cudi and Neon Indian. The FADER, or FADER, is an United States-based music/culture/fashion magazine that covers hip-hop, reggae, independent rock, pop and dance music from around the world.