November 06, 2014
Jacob's Creek signs on as official sponsor for Australian Open

Participating in this sponsorship deal:

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The deal includes the introduction of the Jacob's Creek Open House bar at the venue. Financial details were not released, but the agreement is thought to be on a par with previous associate sponsor agreements, and so worth around US$7.5 million.   To coincide with the sponsorship, Jacob's Creek will launch its new marketing campaign based around 'True Character' this month. The new campaign encourages consumers to be true to themselves.
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