February 11, 2016
Jagermeister signs on as official sponsor for Hard Summer Music Festival

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LOS ANGELES, Feb. 11, 2016 /PRNewswire/ -- Live Nation and Jägermeister today announce an integrated Electronic Dance Music (EDM) festival program to engage their target consumers (age 21-24), to build brand loyalty, and foster true appreciation for the product. While the iconic brand is synonymous with music and music festivals, this is the first time Jägermeister will participate in an EDM program of this magnitude. This summer, Jägermeister will be the official liqueur sponsor of six festivals including Electric Daisy Carnival (EDC) in Las Vegas and New York, as well as HARD SUMMER in Los Angeles.
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