Jim Beam signs on as official sponsor for Montgomery Gentry
Participating in this sponsorship deal:
About Sponsor:
Jim Beam is a brand of bourbon whiskey produced in Clermont, Kentucky, by Beam Suntory, a subsidiary of Suntory Holdings of Osaka, Japan. It is one of the best selling brands of bourbon in the world.
About Property:
Montgomery Gentry is an American country music duo founded by vocalists Eddie Montgomery and Troy Gentry, both natives of Kentucky. Eddie Montgomery and Troy Gentry began performing in the 1990s as part of two different bands with Montgomery's brother, John Michael Montgomery. Although Gentry won a talent contest in 1994, he reunited with Eddie Montgomery after Gentry was unable to find a solo record deal, and Montgomery Gentry was formed in 1999. The duo was known for its Southern rock influences, and collaborated with Charlie Daniels, Toby Keith, Five for Fighting, and members of The Allman Brothers Band. On September 8, 2017, Gentry died in a helicopter crash in Medford, New Jersey, where the duo was scheduled to perform that evening. Despite Gentry's death, Montgomery continues to tour under the Montgomery Gentry name.