Jimmy John's signs on as title sponsor for Chicagoland Speedway
Participating in this sponsorship deal:
About Sponsor:
Jimmy John's is a franchised sandwich restaurant founded by Jimmy John Liautaud in 1983 and headquartered in Champaign, Illinois. The franchise has over 1200 locations in 40 states and has opened approximately 200 units per year for the last three years. 95% of the locations are franchise-owned. The first Jimmy John's opened in a garage in Charleston, Illinois on January 13, 1983 with used equipment and no menu or outdoor advertisement – selling four kinds of sandwiches and 25-cent Cokes. After giving samples around town, the business began to thrive.
About Property:
Chicagoland Speedway is a 1.5 miles tri-oval speedway in Joliet, Illinois, USA, southwest of Chicago. The speedway opened in 2001 and currently hosts NASCAR racing including the opening event in the 2011 Chase for the Sprint Cup. Until 2011, the speedway also hosted the IZOD IndyCar Series, recording numerous close finishes including the closest finish in IndyCar history. The speedway is owned and operated by International Speedway Corporation and located adjacent to Route 66 Raceway.