<p>China’s leading online alcohol retailer Jiuxian held a joint conference with Serie A’s side Inter Milan FC in Shanghai to announce a regional partnership deal on last Friday.<p>Jiuxian became Inter’s official partner in China after their deputy president He Songchun inked the deal with Javier Zanetti, who is currently a vice Chairman at the Serie A giants. <p>Under the deal Jiuxian will give boosts to Inter’s China Tour with one exhibition match against Real Madrid FC remaining.<p>Delegations of Inter will be invited to Jiuxian’s 6th anniversary celebration held from August-September during which the e-commerce side will be significantly focusing on sales promotion.<p>In addition, the sides are set to launch a fans meeting in Guangzhou ahead of clash with Real Madrid.<p>Jiuxian’s vice president Mr He expected the partnership would help the brand reach more Chinese football fans and even overseas consumers.