Snapshot
April 15, 2015

Jo-Ann Stores signs on as official sponsor for Radio Disney Music Awards

Participating in this sponsorship deal:

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About Sponsor:

Jo-Ann Stores, Inc. is a specialty retailer of crafts and fabrics based in Hudson, Ohio. It operates the retail chains Jo-Ann Fabrics and Jo-Ann Etc. The headquarters of the company is located in the former General Motors Terex plant. Jo-Ann Fabrics was founded in 1943 when, german immigrants, Hilda and Berthold Reich, and their friends Sigmund and Mathilda Rohrbach, opened an imported cheese store in Cleveland.

About Property:

In 2002, the first Radio Disney Music Awards premiered. Radio Disney Music Awards, held at L.A.'s Nokia Theatre Live, will feature 11 categories with 3-5 nominees that fans will be able to vote for over 4 weeks beginning Friday, March 15, 2013. All Nominees will participate in competition resulting in the winners being named on Saturday April 27th, 2013 at the Award show.

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The 2015 Radio Disney Music Awards (RDMA), music's biggest event for families and last year's #1 televised music awards show among youth demographics, has attracted family friendly marquee sponsors American Girl®, BAND-AID® Brand, Jo-Ann Fabric and Craft Stores, KIDZ BOP, Moose Toys Shopkins and nabi®. Sponsorships will include multi-platform initiatives, reaching RDMA audiences across digital, broadcast and social platforms. The event takes place SATURDAY, APRIL 25 at Nokia Theatre L.A. LIVE. The next day, Sunday, April 26 (7:30 p.m., ET/PT), a 30-minute pre-show originating from the red carpet and a 90-minute awards show telecast will be presented on Disney Channels U.S. and WATCH Disney Channel app. The telecast will also be presented on Disney Channels around the world.
Read more at finance.yahoo.com »
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