Keurig Green Mountain signs on as official sponsor for St. John's Red Storm
Participating in this sponsorship deal:
About Sponsor:
Keurig Green Mountain, formerly Green Mountain Coffee Roasters, is a publicly traded coffee roaster and manufacturer of single-cup coffee brewers and portion packs headquartered in Waterbury, Vermont, USA. Keurig is a wholly owned subsidiary of Green Mountain Coffee Roasters, Inc., and sells many of their coffee varieties as K-Cups. The company offers over 100 different coffee selections, including certified organic, Fair Trade Certified, estate, specialty blends and flavored coffees that sell under the company's and Newman’s Own Organics brands.
About Property:
The St. John's Red Storm includes the 16 varsity athletic programs of St. John's University. St. John's 16 NCAA Division I teams compete in the Big East Conference, with the exception of the fencing and lacrosse teams, which compete in the ECAC. The athletic program fields sixteen intercollegiate teams: basketball, soccer, baseball, lacrosse, tennis, golf, and fencing for men and basketball, soccer, softball, volleyball, tennis, track and field, cross country, golf, and fencing for women. In 2002, the university eliminated five men's athletic teams and one women's team in order to comply with Title IX rules prohibiting activities that receive federal assistance from discriminating on the basis of gender.