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May 10, 2017

KingFisher Beer signs on as official sponsor for ICC Champions Trophy

Participating in this sponsorship deal:

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About Sponsor:

Kingfisher beer is an Indian beer brewed by United Breweries Group. The brand was launched in 1978. With a market share of over 36%, it is India's largest selling beer, with 1 out of every 3 bottles of beer sold in India being a Kingfisher brand. It is currently available in 52 countries outside India.

About Property:

The ICC Champions Trophy is a One Day International (ODI) cricket tournament organised by the International Cricket Council (ICC), second in importance only to the Cricket World Cup. It was inaugurated as the ICC Knock Out Tournament in 1998 and has been played approximately every two years since. Its name was changed to the Champions Trophy in 2002.

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The International Cricket Council (ICC) today announced the appointment of Kingfisher as the Official Lager Partner for this summer’s ICC Champions Trophy to be held in England and Wales from 1-18 June.
Read more at https://www.icc-cricket.com »
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