In 2012, Kingmade Founder Jeff King began creating jerky recipes in his home kitchen in McKinney, Texas, and within a few weeks, he brought his beef jerky out to the course as a snack for himself. "A couple of players tried it and said it was the best jerky they had ever tasted and a few weeks later, other players were asking for my jerky and started sending me flavor ideas," King said. "I worked hard to refine the recipes that players had given me to make the healthiest, best-tasting jerky ever. Demand soared and realized I was onto something big."