Kwik Trip signs on as official sponsor for LaCrosse Speedway
Participating in this sponsorship deal:
About Sponsor:
Kwik Trip/Kwik Star is a chain of convenience stores founded in 1965 with locations throughout Wisconsin and Minnesota under the name Kwik Trip, and in northeast Iowa under the name Kwik Star . The company also operates stores under the name Hearty Platter and Tobacco Outlet Plus. Kwik Trip, Inc. is a privately held company headquartered in La Crosse, Wisconsin, and has more than 400 locations under its various names.
About Property:
The La Crosse Fairgrounds Speedway is a semi-banked asphalt oval racetrack in West Salem, Wisconsin.[1] The outer track is 5/8 mile and the inner track is a 1/4 mile.[1] The track was built on at the fairgrounds for La Crosse County. It used to host an event on the American Speed Association (ASA) before the demise of the series. It currently hosts annual touring events on the ASA Midwest Tour, Mid American Stock Car Series, and the ASA Late Model Series.[2] It hosts weekly stock car races which are sanctioned by NASCAR's Whelen All-American Series.[1] It was the first NASCAR-sanctioned race track in Wisconsin, and the only NASCAR-sanctioned asphalt race track.[3]