Lacoste signs on as official sponsor for ATP World Tour Finals
Participating in this sponsorship deal:
About Sponsor:
Lacoste is a French clothing company founded in 1933 that sells high-end clothing, footwear, perfume, leather goods, watches, eyewear, and most famously polo shirts. In recent years, Lacoste has introduced a home line of sheeting and towels. The company can be recognized by its green crocodile logo.[1] René Lacoste, the company's founder, was nicknamed "the Crocodile" by fans because of his tenacity on the court.
About Property:
The ATP Finals is the second highest tier of men's tennis tournament after the four Grand Slam tournaments.
As part of the restructuring of men’s tennis in 2009, the Barclays ATP World Tour Finals will replace the Tennis Masters Cup, currently held in Shanghai, as the year ending finale of the ATP World Tour. With only the year’s top 8 singles players and doubles teams in the world, including the Grand Slam champions, qualifying to compete, it is the year’s climactic final event that determines the official year-end South African Airways ATP World Tour Rankings.
Read more at thetennistimes.com »
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