Olympic News Lacoste to celebrate iconic Olympic heritage with new apparel line First exclusive Olympic Heritage lifestyle apparel collection designed by Lacoste as part of a three-year licensing agreement. The Olympic Heritage collection is an essential element of the new IOC Global Licensing Strategy, developed in line with Olympic Agenda 2020. The launch of the Olympic Heritage collection designed by Lacoste coincides with the celebration of the 50th anniversary of the Olympic Games Grenoble 1968 and Mexico City 1968.