Snapshot
November 06, 2014

Laurent-Perrier signs on as official sponsor for Town Hall and Symphony Hall

Participating in this sponsorship deal:

Data Data?1415810952

About Sponsor:

Laurent-Perrier is a Champagne house founded in 1812 and is the main company of the Laurent-Perrier Group, whose other flagship brands include the houses of Salon, De Castellane and Delamotte. Laurent-Perrier Group also acquired Chateau Malakoff as of 2004. With over 1,200 grape growers with supply contracts, Laurent-Perrier exports to more than 120 countries.

About Property:

Town Hall and Symphony Hall are concert venues located in Birmingham, UK. Every year Town Hall and Symphony Hall welcome over 500,000 people to around 800 concerts and events with a further 18,000 people of all ages enjoying, participating in and learning more about music through THSH's Education & Community programme.

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BIRMINGHAM is set for its second Laurent-Perrier Champagne establishment after bosses at Town Hall and Symphony Hall struck a three-year deal with the prestige brand.There will be a Champagne reception area at Symphony Hall to be launched as The Laurent-Perrier Gallery for the use of corporate and private guests.The deal, which will also mean Laurent-Perrier will be the exclusive champagne in the halls, comes weeks after the relaunched Laurent-Perrier Champagne Bar at The Cube was unveiled.Steve Brandwood, sales director of Laurent-Perrier UK, said: "Town Hall and Symphony Hall Birmingham are iconic destinations celebrating music and the arts, welcoming thousands of visitors each year as well as hosting a variety of high profile events."The two city centre concert halls attract more than 500,000 people annually.Further to that almost 12,000 young people and 6,000 adults participate in the organisation's education and community programme.Anita Bhalla OBE, chair of Performances Birmingham, the music charity which manages Town Hall and Symphony Hall, said: "We are very much looking forward to welcoming Laurent-Perrier to Town Hall and Symphony Hall, strengthening our corporate offer over the next three years and adding to our attractive range of sponsorship packages."
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