INDIANAPOLIS, April 28, 2016 /PRNewswire/ -- LIDS Sports Group, a leading omni-channel sports licensed retailer, and headwear manufacturer New Era, and award-winning country music band Old Dominion have entered into a strategic partnership just in time for summer concert season. The announcement represents LIDS' first-ever music partnership, as well as Old Dominion's first with a corporate brand, and allows the retailer to engage with in-store shoppers in entirely new ways. Supporting the partnership with its product offering is New Era.