On event days, the Lightlife Burger and Field Roast Mexican Bowl are served at M2 Marché Montréal concessions, and the Field Roast Mexican Bowl is served at the Texan concession at the 300-400 level. In addition, the partnership includes advertising and retailer promotions. To extend the partnership, Lightlife and Field Roast have visibility throughout Club de hockey Canadien proprieties such as web banners, digital concourse area signage, and in-bowl scoreboard domination.