Snapshot
January 09, 2020

Lightlife Foods signs on as official sponsor for Montreal Canadiens

Participating in this sponsorship deal:

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About Sponsor:

Founded in 1979, Lightlife Foods Inc. is a plant-based foods company committed to making plant-based eating more accessible and delicious. Lightlife is owned by Greenleaf Foods SPC, a food company dedicated to cultivating and advancing brands in the fast-growing plant-based food sector.

About Property:

The Montreal Canadiens are a professional ice hockey team based in Montreal, Quebec, Canada. They are members of the Northeast Division of the Eastern Conference of the National Hockey League . The club is officially known as le Club de hockey Canadien. French nicknames for the team include Les Canadiens , Le Bleu-Blanc-Rouge, La Sainte-Flanelle,Le Tricolore, Les Glorieux , Les Habitants, Le CH and Le Grand Club. In English, the team's main nickname is the Habs, an abbreviation of "Les Habitants".

Activation Locations
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On event days, the Lightlife Burger and Field Roast Mexican Bowl are served at M2 Marché Montréal concessions, and the Field Roast Mexican Bowl is served at the Texan concession at the 300-400 level. In addition, the partnership includes advertising and retailer promotions. To extend the partnership, Lightlife and Field Roast have visibility throughout Club de hockey Canadien proprieties such as web banners, digital concourse area signage, and in-bowl scoreboard domination.
Read more at https://www.newswire.ca/news-releases/greenleaf-foods-spc-becomes-first-and-exclusive-plant-based-protein-sponsor-of-the-montreal-canadiens-807224562.html.com »
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