Lotte Group signs on as official sponsor for Busan International Film Festival
Participating in this sponsorship deal:
About Sponsor:
Lotte Co., Ltd. is a South Korean-Japanese Jaebeol and one of the largest food and shopping groups in South Korea and Japan. Lotte was established in June 1948, in Tokyo, by Japanese-educated, Korean businessman Shin Kyuk-Ho – also known as Takeo Shigemitsu . After the normalization of Japan–Korea relations in 1965, Lotte expanded into Korea with the establishment of Lotte Confectionary Co., Ltd in Seoul on April 3, 1967.
About Property:
The Busan International Film Festival (BIFF, previously Pusan International Film Festival, PIFF), held annually in Haeundae-gu, Busan (also Pusan), South Korea, is one of the most significant film festivals in Asia.[1] The first festival, held from September 13 to September 21, 1996, was also the first international film festival in Korea. The focus of the BIFF is introducing new films and first-time directors, especially those from Asian countries.