Known for its “buttery soft” leggings, LuLaRoe is a four-year-old direct sales organization based in Corona, CA, founded by DeAnne and Mark Stidham. The company sells its clothes through direct sales representatives who host in-home parties, called pop-up boutiques, and sell online via Facebook Live presentations.  Priced between $25-75 for women, tweens and young girls, LuLaRoe’s clothing has generated $1 billion in sales in the last four years and grew at a rate of 25% per month in late 2016.