LuLaRoe signs on as licensee for Walt Disney Studios Motion Pictures
Participating in this sponsorship deal:
About Sponsor:
LuLaRoe is a Corona, California-based manufactuer of women's fashion products including women's dresses, maxi skirts, pencil skirts, a-line skirts, sheath dresses.
About Property:
Walt Disney Studios Motion Pictures is an American motion picture distribution company owned by The Walt Disney Company.[1] Established in 1953 as Buena Vista Distribution Company, the company handles distribution for films produced by the Walt Disney Studios;[2] including Walt Disney Pictures, Touchstone Pictures, Disneynature and, since 2012, Marvel Studios, which is a part of Disney's subsidiary, Marvel Entertainment. The division took on its current name in 2007, which before that been Buena Vista Pictures Distribution since 1987.[2]
Known for its “buttery soft” leggings, LuLaRoe is a four-year-old direct sales organization based in Corona, CA, founded by DeAnne and Mark Stidham. The company sells its clothes through direct sales representatives who host in-home parties, called pop-up boutiques, and sell online via Facebook Live presentations. Priced between $25-75 for women, tweens and young girls, LuLaRoe’s clothing has generated $1 billion in sales in the last four years and grew at a rate of 25% per month in late 2016.
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