Mamma Chia signs on as official sponsor for Vans Warped Tour
Participating in this sponsorship deal:
About Sponsor:
Mamma Chia is a conscious and sustainable company with a mission to share the magic of chia through delicious, high-quality, organic chia-based foods and beverages. Founded in 2009, Mamma Chia is a category innovator and maker of the first-to-market chia beverage, as well as the Chia Squeeze Vitality Snack. Mamma Chia was created by founder and chief executive officer, Janie Hoffman, in the kitchen of her small, rural farm outside of San Diego. Selected as a 2014 Breakout Brand by Beverage World and named 2013 Best Retail Brand by Nutritional Outlook, Mamma Chia is a Certified B Corporation, a member of 1% for the Planet and a founding member of the Slow Money Alliance. Mamma Chia donates one percent of sales to support farmers, community groups and organizations that build healthy local food systems. Mamma Chia is available in mainstream grocery stores and natural food markets in the US and Canada.
About Property:
The Warped Tour is a touring music and extreme sports festival. The tour is held in venues such as parking lots or fields upon which the stages and other structures are erected. The BMX/skateboarding shoe manufacturer Vans, among others, has sponsored the tour every year since 1995, and it is often referred to as the Vans Warped Tour. The tour started out as a showcase for punk rock music, but its more recent line-ups have featured a diversity of genres.