Snapshot
November 06, 2014

MapQuest signs on as official sponsor for MLB Advanced Media

Participating in this sponsorship deal:

Open uri20141112 50798 1yken26 Open uri20141112 64162 1d71609?1415807411

About Sponsor:

MapQuest is an American free online web mapping service owned by AOL. The company was founded in 1967 as Cartographic Services, a division of R.R. Donnelley & Sons in Chicago, Illinois, United States. It moved to Lancaster, Pennsylvania in 1969. When it became an independent company in 1994, it was renamed GeoSystems Global Corporation. MapQuest was acquired in 2000 by America Online, Inc. Company headquarters are in Denver, Colorado with a second office in Lancaster, Pennsylvania.

About Property:

Major League Baseball Advanced Media, L.P., is a limited partnership of the club owners of Major League Baseball, and is the internet and interactive branch of the league. The company operates the official web site for the league and 30 Major League Baseball club web sites via MLB.com, which draws four million hits per day. The site offers news, standings, statistics, and schedules, and subscribers have access to live audio and video broadcasts of most games. The site also employs reporters, with one assigned to each team for the season and others serving more general beats. MLB Advanced Media also owns and operates MLB Radio and BaseballChannel.TV.

Activation Locations
Read More
Just in time for Opening Week, MapQuest, Inc., and MLB.com deliver MapQuest-powered mapping and directions through an exclusive app-to-app experience within the “MLB.com At the Ballpark” smartphone app, as well as integrated into MLB.com and all 30 MLB team websites. The MapQuest integration into the “MLB.com At the Ballpark” app and responsive, mobile-optimized sites make it easier for fans to find their way to games throughout the 2014 season. As part of the official partnership, MapQuest created custom-branded MLB team experiences, available today within its iOS and Android™apps, and developed original MLB content to enhance local experiences. MapQuest and MLB.com are also co-creating an original video series for MLB fans and MapQuest users alike, expected to debut in May 2014.
Read more at finance.yahoo.com »
Comparable Deals
Nearby Deals

View cost of comparable deals

Signup as Professional
Deal Analysis

View Deal Details

Signup as Professional
People
<2>View Deal Makers Signup as Professional