Mars signs on as title sponsor for Cycling Australia Road National Championships
Participating in this sponsorship deal:
About Sponsor:
Mars, Incorporated is a worldwide manufacturer of confectionery, pet food, and other food products with US$30 billion in annual sales in 2010, and is ranked as the 5th largest privately held company in the United States by Forbes. Headquartered in McLean, unincorporated Fairfax County, Virginia, USA, the company is entirely owned by the Mars family. Mars operates in six business segments in the U.S.: Chocolate , Petcare , Wm. Wrigley Jr. Company , Food , Drinks , and Symbioscience .
About Property:
The Australian National Road Race Championships, are held annually with an event for each category of rider: Men, Women & under 23 riders. The event also includes the Australian National Time Trial Championships since 2002. The Australian Championships were officially known as the Scody Australian Open Road Cycling Championships from 1999 to 2010, taking the name of their main sponsor. This changed to the Mars Cycling Australia Road National Championships from 2011 but they are more commonly referred to as The Nationals. The under 23 championships were introduced in 2001. Note that these results do not currently include the senior and junior amateur road race championships that were held prior to the open era.