Snapshot
May 10, 2016

Mars signs on as official sponsor for New York Mets

Participating in this sponsorship deal:

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About Sponsor:

Mars, Incorporated is a worldwide manufacturer of confectionery, pet food, and other food products with US$30 billion in annual sales in 2010, and is ranked as the 5th largest privately held company in the United States by Forbes. Headquartered in McLean, unincorporated Fairfax County, Virginia, USA, the company is entirely owned by the Mars family. Mars operates in six business segments in the U.S.: Chocolate , Petcare , Wm. Wrigley Jr. Company , Food , Drinks , and Symbioscience .

About Property:

The New York Mets are a professional baseball team based in the borough of Queens in New York City, New York. They belong to Major League Baseball's National League East Division. One of baseball's first expansion teams, the Mets were founded in 1962 to replace New York's departed National League teams, the Brooklyn Dodgers and New York Giants. From 1964 to 2008, the Mets' home ballpark was Shea Stadium. In 2009, they moved into a new stadium, Citi Field.

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M&M'S and the New York Mets announced today a new partnership making M&M'S the official chocolate candy of the New York Mets.    The chocolate brand is taking over the naming rights for the seats directly beyond the left field wall. The "M&M'S Sweet Seats" is a 102 seat all inclusive fan area featuring oversized imagery of the six M&M'S characters. In addition, the M&M'S partnership includes fan photo areas in the ballpark concourse areas and the inclusion of the custom My M&M'S production option for all suite purchasers.   "We are excited to partner with another iconic global brand such as M&M'S" said Vice President, Corporate Partnerships Wes Engram. "Like the Mets, M&M'S have a very loyal fan base, and we look forward to engaging both of our fan bases in the "M&M'S Sweet Seats" at Citi Field for many years to come."   "M&M'S® has always been the perfect snack to enjoy during special moments with family and friends, whether it be at the movies, a concert, or a day at the ballpark," said Tanya Berman, Brand Director, M&M'S® Brand. "We're proud to be the official chocolate candy of the New York Mets and excited to engage with all of their dedicated fans through the Sweet Seats."   Since 1941, M&M'S are the original fun candy. Probably the most famous candy treat in the world, the bite-sized pieces of chocolate (and peanuts) in a colorful candy shell are instantly recognizable all over the globe. M&M'S celebrated their 75th Anniversary in 2016 and continues to maintain its position as the premier candy product available on the market today.
Read more at m.mets.mlb.com »
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