Snapshot
November 06, 2014

Mars signs on as official sponsor for The Football Association

Participating in this sponsorship deal:

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About Sponsor:

Mars, Incorporated is a worldwide manufacturer of confectionery, pet food, and other food products with US$30 billion in annual sales in 2010, and is ranked as the 5th largest privately held company in the United States by Forbes. Headquartered in McLean, unincorporated Fairfax County, Virginia, USA, the company is entirely owned by the Mars family. Mars operates in six business segments in the U.S.: Chocolate , Petcare , Wm. Wrigley Jr. Company , Food , Drinks , and Symbioscience .

About Property:

The Football Association, also known as simply The FA, is the governing body of football in England, and the Crown Dependencies of Jersey, Guernsey and the Isle of Man. Formed in 1863, it is the oldest football association in the world and is responsible for overseeing all aspects of the amateur and professional game in its territory.

Read More
The deal, as reported in yesterday's Digger, will initially involve Mars being an official supplier to England until July 2010 then becoming a "supporter" of the team. The company will help drive a new element of the FA's "Get into Football" campaign, focusing on recruiting male footballers over 18 and retaining current teams.
Read more at www.guardian.co.uk/football/2009/oct/07/mars-football-association-england-brooking.com »
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