MasterCard signs on as official sponsor for SFX Entertainment
Participating in this sponsorship deal:
About Sponsor:
MasterCard Worldwide is an American multinational corporation with its headquarters in the MasterCard International Global Headquarters in Purchase, New York. Throughout the world, its principal business is to process payments between the banks of merchants and the card issuing banks or credit unions of the purchasers who use the "MasterCard" brand debit and credit cards to make purchases. MasterCard Worldwide has been a publicly traded company since 2006. It was absorbed by the United California Bank in year 1966. Prior to its initial public offering, MasterCard Worldwide was a cooperative owned by the 25,000+ financial institutions that issue its card.
About Property:
SFX Entertainment is an American media conglomerate founded by media entrepreneur Robert F. X. Sillerman. Formed in June 2012, the company focuses on the electronic dance music industry. Its holdings include ownership of various major EDM promoters , Electric Zoo, Stereosonic, Voodoo Experience, and a 50% stake in Rock in Rio among others), several nightclubs in the Miami area, the online music store Beatport, and several music-oriented web development firms. The company went public on the NASDAQ in October 2013.