Maxx HD signs on as licensee for Foster Farms Bowl
Participating in this sponsorship deal:
About Sponsor:
Maxx Sunglasses is a local family owned company based out of Monument, Colorado. Rick and Nancy Milner started the company in 2004, selling sunglasses from bright yellow tents and trailers in Colorado Springs. Customers began spreading the word and coming back to their trailers to repurchase the HD lens that improved their golf game. Shortly after, Rick began making sales to golf courses and pro shops, while Nancy packed orders and samples from their kitchen table and sent them to pro shops across the US. They created their professional website of MaxxSunglasses.com in 2007, causing Maxx awareness and sales to increase. In 2013, Monument, Colorado-based Maxx expects to hit $10 million in sales this year, largely from licensing deals.
About Property:
The Foster Farms Bowl is a post-season college football bowl game certified by the NCAA that has been played annually from 2002 to 2013 at 40,800-seat AT&T Park, home of the San Francisco Giants, in San Francisco, California. Starting in 2014, it will be played at the new Levi's Stadium, home of the San Francisco 49ers. It was previously known as the Fight Hunger Bowl in 2013, the Kraft Fight Hunger Bowl from 2010 to 2012 due to its sponsor Kraft Foods, and as the Emerald Bowl from 2004 to 2009 and the Diamond Walnut San Francisco Bowl from 2002 to 2003, in recognition of the corporate title sponsor, Diamond of California, which also owns Emerald Nuts.