Snapshot
June 29, 2017

MB Financial signs on as title sponsor for Hot Chocolate Run Series

Participating in this sponsorship deal:

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About Sponsor:

With nearly $10 billion in assets, MB Financial, Inc. (NASDAQ: MBFI) is the Chicago-based holding company for MB Financial Bank in Chicago.

About Property:

Ventures Endurance Hot Chocolate Run, aka America’s Sweetest Run, is one of the most iconic running series in the country, delivering its signature chocolate experience and premium swag alongside a top-notch urban run. We expect 125,000+ runners across all 18 events, plus the virtual run. 5K is the most popular distance with nearly two thirds of the field opting for the shortest distance...to the chocolate! The series trends 71% female with an average HH income of $118K and 70% of the participants are age 25-44. We annually connect with 3 million email subscribers and boast over 2.5 million followers on social media. We have on-site activation opportunities are the pre-race expo, on course and at the finisher festival. We also have a robust digital engagement platform through our registration platform, EnMotive. Through these channels we can offer an array of customer engagement opportunities in various interactive settings.

Activation Locations
Read More
RAM Racing, the nation’s premiere race production company, will partner with MB Financial Bank to deliver the naming rights to RAM’s flagship race, the newly christened “MB Chicago Hot Chocolate 15k/5k”. The bank also becomes the exclusive presenting partner for eight popular races in RAM Racing’s 2017 Chicago Racing Series. The sponsorship marks the first time in RAM’s history it has secured naming rights or a multi-event presenting partner.
Read more at www.prweb.com »
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