Snapshot
October 09, 2017
Mercedes-Benz signs on as official sponsor for Justice League

Participating in this sponsorship deal:

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This autumn, JUSTICE LEAGUE, one of the most anticipated superhero movies of all time, will hit U.S. theatres beginning November 17, 2017 from Warner Bros. Pictures - and Mercedes-Benz vehicles will join the League alongside Batman, Wonder Woman, Aquaman, Cyborg and The Flash as they race to save the planet from an alien assault of catastrophic proportions. Accompanying DC’s most iconic heroes on the big screen, the new E-Class Cabriolet, the Mercedes-Benz AMG Vision Gran Turismo with its new interior developed for this film, and the G-Class 4x42 will play an integral role in this epic action adventure. Mercedes-Benz will set up a substantial marketing campaign around the film’s theatrical release, including a 30-second TV commercial, print, online and OOH advertising. Activations on social media will also be launching and – for the first time – six exclusive digital comic stories for Mercedes-Benz’ Instagram channels, developed in cooperation with DC‘s Custom Creative Studio. The TV commercial launches on October 6 in the U.S., Europe and China. The first digital comic will release on October 20 on Instagram, with all other stories following in quick succession.
Read more at https://finance.yahoo.com »
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